Great products come from intelligent observation and sensitive user research. Inspired Usability will take you beyond market research (which is often cursory) to a deep understanding of the issues, motivation and needs of your users. This awareness of users’ complex world, both practical and emotional, will allow you to take your project to the next level.
User research does not have to be expensive. It works alongside your valuable existing networks. It builds on the understanding you already have of your users and your products. Our range of quantitative and qualitative methods will inform your design from concept to design freeze.
A few examples of our methods include: